August 8, 2017
[ICC] 11 ways to attract your ideal buyers
FYI - I’m currently off-grid at a lodge on a lake in a remote corner of Maine. I’ll be back in the saddle on Monday, August 14th. In the meantime, here’s a popular post from the Inner Circle Collection:
11 ways to attract your ideal buyers
Sent on January 21st, 2017
Implementing the sorts of things I advocate requires practice.
If you’re not getting lots of leads, you’re probably not going to have the confidence to practice on any of them because that would feel risky.
(IOW - If you only get one lead this month, you’re unlikely to try anything new in the sales process.)
BUT
If you don’t try new stuff, nothing new will happen.
Or as my buddy Al always says...
“Insanity: doing the same thing over and over again and expecting different results.” —Albert Einstein
Advice:
Get more leads so you can start practicing new things.
How to get more leads:
Freely share your expertise with people who would be your ideal buyers.
Ways to freely share your expertise:
- Speak at conferences attended by your ideal buyers
- Guest on podcasts listened to by your ideal buyers
- Blog for websites read by your ideal buyers
- Write for magazines read by your ideal buyers
- Build relationships with people who are trusted by your ideal buyers
- Open source some code that would be of use to your ideal buyers
- Publish screencasts that would be of use to your ideal buyers
- Publish a podcast that would be of use to your ideal buyers
- Host a webinar that would be of use to your ideal buyers
- Host a meetup that would be of use to your ideal buyers
- Send helpful emails to folks who would be your ideal buyers
(NOTE: It’s no accident that I used the term “ideal buyers” 12 times in this message. Not counting the one I just used. That’d be 13, which would be unlucky.)
Yours,
—J
P.S. Would you like to read through the entire back catalog of messages? The Inner Circle Collection is now available (use code DAILY25 at checkout for 25% off any volume) -> https://jonathanstark.com/icc